Why a Greenwich

Perception Study?

The benefits of a qualitative Greenwich Perception Study include:

Gaining insights around fund managers’ decisions as to why they are holding, selling or simply watching the stock.

Providing a concise and independent report of market perceptions about the Company across an agreed range of areas including strategic direction, investment attractiveness, operational performance and investor communications.

Measuring the effectiveness of IR strategies and communications.

Highlighting specific areas of investor concern and recommending ways of addressing these concerns.

Improving the efficiency of Senior Management’s time by providing an independent feedback loop on the success of meetings, presentations and roadshows.

Independently reviewing the Investor Relations strategy and performance.

Demonstrating to the market that the Company is willing to listen to their views.

Validating broker views and feedback.

Making comparisons with company’s peers on key performance metrics.

While most companies have good lines of communication with the market, we find that many institutional investors welcome the opportunity to provide frank or critical comment that they may be reluctant to convey directly to the company. An independent perception study based on the unattributed views of participants addresses this issue. It is not only a powerful IR tool, but also a useful feedback mechanism for management.

Why a Greenwich

Perception Study?

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